Rowena is an unincorporated community in southwestern Runnels County, Texas, United States. Paul J. Baron designed the town in 1898. It was the birthplace of Bonnie Parker. According to the US Census, the population was estimated at 483 in 2000, an increase of three percent from 1990's 466 Rowenans. The United States Postal Service now estimates population at 714. Elevation is 1,628 feet above sea level.